Rihanna sent fans into a meltdown this week as she announces launch of her skincare line Feny Skin. The singer and mogul was joined by A$AP Rocky and Lil Nas X in the campaign for her upcoming line.
Just two weeks before the official launch, Riri has given us the first official promo for Fenty Skin, with the help of a few of her famous friends. In the promotional clip, Rihanna and a host of models representing diverse beauty hit up a pool party, they’re joined by the rappers Rocky and Lil Nas X who speak to the skincare line’s non-gendered nature.
“THE NEW CULTURE OF SKINCARE,” Rihanna wrote in the caption, along with the July 31 release date.
Watch the campaign video below.
The beauty mogul first announced her Fenty Skin line on July 14, by sharing a sneak peek video of her using her new products to do her skincare routine. “Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM!!” she wrote on Instagram.
She also shared a link for fans to sign up for the launch via FentyBeauty,com.
Ever since the announcement, fans have been absolutely losing it on social media in anticipation of the new line of Fenty products.