Kanye West is following the path of all women in his family as he’s expanding his YEEZY clothing line to cosmetics, beauty, and fragrances.
Kanye reportedly filed “YEEZY” trademark to cover beauty and skincare products. These could include face masks, moisturises, body oils, hair care products, makeup, perfumes, deodorants, toothpaste, and more.
Kanye already had similar concept back in 2017 with DONDA. In February that year the news broke that West’s team was working on producing a range of products including makeup and fragrances that would be named DONDA. However, plans never came to life.
If the launch of YEEZY cosmetics and beauty line will be as successful as his wife’s Kim Kardashian and sister in law Kylie Jenner, we can expect massively popular outcomes.
Good luck to Kanye!