If you grew up in North America during the early 2000s, especially on the East Coast, then the name Phat Farm will definitely sit on your list of top 10 brands seen in your school hallways. Equally prominent was Phat Farm’s female extension, Baby Phat. Led by Kimora Lee Simmons, Baby Phat and the Phat Fashion empire was one of the pioneering brands that contributed largely to the urban lifestyle segment in fashion. Simmons also became the first African-American woman to run a billion dollar company. Regarded as one of the biggest draws for New York Fashion Week, each of Baby Phat’s runway shows brought a slew of celebrities and musicians alike to the front row — this was especially significant during a pre-social media landscape.
10 years later, coupled with the re-acquisition of the Baby Phat name, Kimora Lee Simmons has re-introduced her iconic label to the public. Featuring daughters Ming and Aoki Lee Simmons, the 2019 Holiday lookbook features a number of tank tops, windbreakers, shorts, and of course, the velour tracksuit. Priced at $70 USD to $300 USD, the entire re-launch Holiday 2019 collection is available now on Baby Phat’s web store.