LUXURY RETAILS PRADA, BALENCIAGA, AND SAINT LAURENT TO PRODUCE SURGICAL MASKS AND MEDICAL OVERALL



After donating complete intensive care units to some of Milan’s biggest hospitals, Italian house Prada has announced another commitment to help stop the spread of coronavirus. The label has now revealed that it is set to produce 80,000 medical overalls and 110,000 masks that will then be allocated to healthcare personnel. This move comes after a request for assistance from the Tuscany Region.

The overalls and masks are being delivered daily to healthcare personnel around the region, with the entire number set to be delivered by April 6. All of the items are being produced at Prada’s factory in Montone, which the house has kept open for this purpose. The label also thanks “the support of a network of Italian external suppliers” for assistance in this initiative.

Prada is one of a number of fashion brands that has announced assistance during the Coronavirus crisis. Elsewhere, LVMH has announced plans to produce hand sanitizer and supply masks, while H&M is manufacturing personal protective equipment for hospitals and healthcare workers.


Luxury fashion group Kering S.A. — owners of Balenciaga, Gucci, and Bottega Veneta — has also responded to the Covid-19 pandemic by announcing it will be manufacturing surgical masks to aid the shortage in France, Bloomberg reports. The news follows the multi-million dollar donation it made in January.

In a statement released last night, Kering said the workshops of luxury houses Balenciaga and Saint Laurent are “preparing to manufacture masks while complying with the strictest health protection measures for their staff members, with production getting underway as soon as the manufacturing process and materials have been approved by the relevant authorities.”


Ahead of the production of surgical masks, Kering SA also announced it will be donating 3 million surgical masks purchased and imported from China. Kering’s largest brand Gucci is also expected to donate 1.1 million surgical masks and 55,000 medical overalls in Italy over the next few weeks, subject to relevant authorizations.


This announcement follows last week’s news that rival group LVMH would also be repurposing its Givenchy and Dior cosmetics factories to produce and distribute free hand sanitizer to French hospitals and also pledging 40m surgical masks to French health authorities.