3 months ago
DIOR x AIR JORDAN DEBUT COLLABORATION SNEAKERS AT PRE-FALL 2020 SHOW
Dior and Jordan Brand are ending this decade with a special collaboration sneaker dubbed the Air Jordan 1 High OG Dior, which made its debut Tuesday night at the Dior pre-fall 2020 show in Miami during Art Basel Miami Beach. Nike produced the first Air Jordan sneaker that was unveiled on NBA player Michael Jordan in his rookie season in 1984 and was officially released to the public in 1985 — nearly 40 years after the founding of Christian Dior’s company and almost 30 years after the founder’s passing. While the legacies of Dior and Jordan crossed paths sartorial through street style, they formally meet through this collaboration sneaker thanks to Dior men’s artistic director Kim Jones. “I chose to collaborate with Jordan Brand because Christian Dior collaborated with the best American brands of his era,” Jones told WWD. “I love mixing together different worlds, different ideas — Dior and Jordan Brand are both emblematic of absolute excellence in their fields. To bring them together in this special collaboration is to propose something exciting and truly new.” Jones is also “mixing together different worlds” through a collaboration with Shawn Stussy for the Dior pre-fall 2020 collection. But while Stussy applied his art style to the atelier, Jones married the codes of both Air Jordan and Dior in the collaboration sneaker, which also commemorates the 35th anniversary of the Air Jordan 1 and the first Dior men’s show in the U.S. The Air Jordan 1 High OG Dior is made in Italy, features elements found in the original Air Jordan 1 such as stitching on the sole, and classic details found in other Dior products. The cream upper is complemented by a shade of gray that had been a signature of the atelier since its founding in 1947 (and bears resemblance to a black and gray Air Jordan 1 that also launched in 1985); the leather, which was supplied by Dior, has painted edges that are a nod to the French brand’s bags and accessories, and the “Swoosh” is embroidered with the house’s Oblique motif, which is also laser etched into the insoles.