VIRGIL ABLOH & MERCEDES BENZ TO COLLABORATE ON NEW ART PROJECT

Mercedes-Benz and Virgil Abloh have joined forces to create a unique artistic model of the former’s G-Class, a car that celebrated its fortieth birthday last year.

The collaboration, which is titled ‘Project Geländewagen’, sees Abloh work closely with Mercedes-Benz Chief Design Officer Gorden Wagener, in support of the creative industries during the current global climate.

A one-of-a-kind, home-scale replica of the unique artwork will be auctioned off following its launch later this year, with proceeds donated to an as-yet-unnamed charity that supports the arts. The winner of the model auction will also receive exclusive access to the co-creators, and a personal introduction to the inspirations behind the artwork and the aspirations for it.”

“Mercedes-Benz is a brand that stands for luxury and exceptional performance,” said Abloh. “Truly a perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design.”

The artwork will be digitally launched to a global audience on September 8. Find out more via the Mercedes-Benz website.

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